Shele Worley

Wisteria Home Decor + Digital Online Trim A Tree Lookbook

Concepted and pre planned Trim A Tree, holiday book. Designed layout, font styling, and production.

Trim A Tree + Lookbook

Editors Online Trim-A-Tree LookBook. Project includes concept, art direction, design and production.

Wisteria Home Decor + Digital Online Summer Lookbook

Concepted and pre planned Summer online book. Designed layout, font styling, and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Lookbooks, Emails, Homepages, Banner Ads, and Landing pages.

Wisteria Home Decor + Digital + Email Campaign + Banner Ads

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Wisteria Home Decor + Digital Fall Online Lookbook

Concepted and pre planned Fall online book. Designed layout, font styling, and production.

Wisteria Home Decor + Digital Online Gift Lookbook

Concepted and pre planned Santa's Gifts, online book. Designed layout, font styling, and production.

Wisteria Home Decor + Summer

Concepted and pre planned Summer book. Designed layout, font styling, icon bugs and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Lookbooks, Emails, Homepages, Banner Ads, and Landing pages.

Summer Book

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Wisteria Home Decor + Fall

Concepted and pre planned Fall book. Designed layout, and icon bugs, font styling, and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Lookbooks, Emails, Homepages, Banner Ads, and Landing pages.

Fall Book

Wisteria Home Decor + Fall page 2-3

James Avery Jewelry + Summer Book

Pre-planned and concepted summer book. Designed layout, selected font choice, and color palette. Researched props for spreads.

Summer Book

James Avery Jewelry + Mother's Day

Concepted and pre planned Mother's Day book. Designed layout, and charm icon bug, font styling, and production, as well as, light styling of the book.

Mother's Day Book

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Zales Jewelry

2014 COMMUNICATOR AWARD
Award of Excellence (GOLD WINNER)
Zales Valentines Catalog (2 awards) Catalog category and overall design category.

Pre planned book, sketched concept and spreads. Art directed as lead for final layout, photography, and design of book.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Lookbooks, Emails, Homepages, Banner Ads, and Landing pages.

Valentines Book

Valentines p2-3

Mother's Day Book

Pre planned book, sketched concept and spreads. Art directed as lead for final layout, photography, and designed of book.

Mother's Day p2-3

Pre planned book, sketched concept and spreads. Art directed as lead for final layout, photography, and designed of book.

Pier One Imports

Concepted and pre planned seasonal books. Designed layout, font styling, icon bugs and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Emails, Homepages, Banner Ads, and Landing pages.

Summer Book

Concepted and pre planned Summer book. Designed layout, font styling, icon bugs and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Lookbooks, Emails, Homepages, Banner Ads, and Landing pages.

Holiday Gift Book

Concepted and pre planned Holiday Gift book. Designed layout, font styling, icon bugs and production.

Photography produced was used for all printed collateral, in-store collateral, and online advertising. Online campaign included: Emails, Homepages, Banner Ads, and Landing pages.

Hallmark Cards + Seasonal & Innovative

All greeting cards created and produced included: Valentines Day, Easter, Graduation, Mother's Day, Christmas/Holiday, and Innovative Keepsakes.

Each card produced for customer objective included cost, style, and process.

To My Wife + Christmas

This holiday card was a high cost point. Processes included tip-ons, attachments and processes with a cello sleeve. Several pieces were designed and produced separately and attached.

To Her + Graduation

Processes include: Three panel tip and glitter for shimmer.

To Daughter + Graduation

Processes used on this Graduation card included micro glitter dusted over butterfly and graphic flowers.

40th Milestone Tribute Birthday Card + Keepsake

Created and designed 40th Milestone Tribute card, "Then & Now". The front of the card has adhesive to place a kid picture on the left side called "Then", and a current picture on the right side called "Now". It opens up into a an accordion fold for friends and family to write comments similar to a high school year book. Fun illustrations and type treatment reminiscent of back in the day.

Processes include 20% iridescent silk screen, hot foil blank emboss, and cello sleeve.

40th Milestone Tribute Birthday Card + Keepsake

Created and designed 40th Milestone Tribute card, "Then & Now". The front of the card has adhesive to place a kid picture on the left side called "Then", and a current picture on the right side called "Now". It opens up into a an accordion fold for friends and family to write comments similar to a high school year book. Fun illustrations and type treatment reminiscent of back in the day.

Processes include 20% iridescent silk screen, hot foil blank emboss, and cello sleeve.